whole food plant based, vegan, evidence based


Our mission is to help you achieve your personal health goals both short and long term.  We help you make that a reality by encouraging the only dietary pattern proven to reverse heart disease and improve many other conditions - a predominately whole foods, plant based diet.  Help yourself, your wallet, and the planet!

About Us

plant based, vegan, PCOS, endometriosis, diabetes, hypertension, weight management, hypercholstemia

Janie Hoag, RD, LDN

Janie Hoag, RD, LDN

Janie Hoag, RD, LDN

Growing up in the south, I've seen firsthand the impact of an unhealthy diet on health.  I knew there had to be a way to prevent the chronic diseases that I saw all around me.  But - it wasn't until I got sick in college with what was later diagnosed as food allergies, that I turned my attention to nutrition as a career.  

I wanted to become a registered dietitian to help people improve their health.  I graduated from North Carolina State University with a Bachelors of Arts degree in Psychology.  Later I switched allegiances to earn my Masters degree in Public Health Nutrition from the University of North Carolina at Chapel Hill.  I've been a practicing registered dietitian for over 13 years now.  

I specialize in adult weight management and diabetes management/reversal and have focused my continuing education in these subjects.  I hold a Certificate in Training in Adult Weight Management from the Commission on Dietetic Registration.  For 5 years, I was the lead dietitian in a NIH funded study, the Diabetes Family Project, which researched the impact of diabetes education in diabetes self management.  While I love helping with all nutritional needs, my real passion lies in women's health, helping women achieve better outcomes and thrive in every life chapter.

When I'm not working, I love spending time outdoors with my family.  You can often find me biking, running or kayaking enjoying North Carolina weather year round.  

Vegan, plant based, sports nutrition, cycling, hypertension, diabetes, IBS, chrohns, weight loss

Aaron Hoag, RD, LDN

Janie Hoag, RD, LDN

Janie Hoag, RD, LDN

I recall my intense interest in nutrition taking root back when I began racing mountain bikes “seriously” nearly 20 years ago. What started as a curiosity to improve my own performance in those events ended up leading me into a career that I would never have imagined!  

As a registered dietitian I am able to dramatically impact the lives of clients and those around me to a degree that I never knew was possible. 

What will likely remain one of the proudest and most poignant client stories I’ll ever experience was working with my own father. He was diagnosed with advanced prostate cancer and advised to have surgery immediately. Instead, being six months from retirement, he decided to put off the operation until then and see what diet and lifestyle could do in the interim. Both of his doctors strongly advised against this and told him that diet doesn’t impact prostate cancer. How advise like that isn’t considered malpractice, I’ll never know.

So we dove in, headfirst, and changed almost everything. Thankfully the recommendations on diet and prostate cancer are clear and well established so we charted a path.  

Fast forward six months and his PSA levels and tumor size had shrunk so much that only a light round of radiation was required. No surgery needed.  Weight was down, energy way up, and many other nagging health issues resolved or improved as well. It wasn’t magic, just science. Published, publicly available, thirty year old science.

Both of his doctors shrugged their shoulders and said they didn’t know why he improved and that he was just “lucky”. We respectfully disagree ;-)

Outcomes like that and many others with clients improving their lives, getting off medications, and improve their health, when they think or were told there was no other way out, are what drive me every day. There is far too much needless suffering and lack of awareness of the power of food for us to sit idly by.

I specialize in Sports nutrition, diabetes reversal, weight management, IBS/Crohn’s/intestinal health, hypertension, hypercholestemia, and overall plant based nutrition. 

When I’m not working or researching the latest and greatest in nutrition you can find me cycling, kayaking, hiking, or attempting ridiculous house projects.